Kelly Hume, a Bainbridge Island graphic designer, created the logo for this year’s World Series and nearly had the ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated ...

‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

The Canterbury-Bankstown Bulldogs have unveiled a brand new logo that has divided fans. The Australian rugby club claims that ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.