Not surprisingly, car dealers like it when the car companies pay them dealer incentives, but not so-called “stair-step” incentive programs. The National Automobile Dealers Association even took the ...
It is human nature to warn someone who looks to be heading into an unhealthy situation. That is where we find ourselves, watching as this industry trends toward an eventual return of a ...
No need to sugarcoat it: Stair-step factory sales incentive programs are this industry's heroin, and the longest sales run in industry history has left vast numbers of auto dealers strung out. After ...
Volkswagen's incentives, which can earn a dealer as much as $750 for selling a $25,000 car, are based on: New-car sales Level 1: Achieve 75% of goal, get 0.25% of MSRP Level 2: Achieve 100% of goal, ...