Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Investing time and resources in a social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

The combination of specificity, awareness and inclusion give people the power to speak about and live your strategy. Underneath your office, there is a long, dimly lit hallway that no one uses. If you ...

To better manage the rising cost of health care, more employers are moving away from employer-sponsored group health coverage in favor of a defined contribution strategy. While the concept itself ...

Most business people are familiar with the terms "strategic planning" and "strategic management". But strategic management accounting - not so much. If you want your business to flourish, you will ...

Dell, which has made several acquisitions to become one of the top SMB and enterprise storage vendors, is looking to take its software-defined storage strategy to the next level. Dell is combining its ...