In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

Shares of the “crypto treasury” company have lost more than half their value over the past year. The income plays could be ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Strategy's Michael Saylor downplayed concerns that the company could be excluded from certain equity indices next year.

There has been a wide range of thoughts about the meaning of physical store closings, coming from some major retail thinkers and various major media news outlets. But the underlying assumptions in ...

This guest post has been authored by Dr. Mike Steger and Dr. Pninit Russo-Netzer. How can I have a more meaningful life? This is a common question posed to us as meaning in life experts and scientists ...

The term multidomestic describes a set of strategies used by companies that operate in more than one country at a time. As smaller businesses expand their operations into markets overseas, they will ...

Strategy’s brief discount reflects markets’ pricing in debt, dilution, and operational risks, not irrational panic. Spot ...