Kids today watch more YouTube and Twitch than traditional TV, giving them control over what they see and when they see it. Live streams and other unfiltered media can expose kids to risky or ...

Parents are prioritizing storytelling and creativity activities with their children to prepare them for the future, according to a recent study. The survey of 2,000 parents of a Gen Alpha child ...

It's time to embrace the K-Pop craze, and maybe learn a dance move or two. K-Pop, the high-energy pop music genre from South Korea, has long been a global force. But now, it has officially captured ...

As radio and advertisers seek inroads into Gen Alpha, a new study is giving a new understanding of how the young generation views media, brands, and the personalities who represent them. Razorfish and ...

Ed Sheeran has celebrated changes to the national curriculum in England that mean more students will be able to study creative subjects. The singer-songwriter praised government plans to modernise ...

Ahead, learn more about Gen Alpha’s media habits and how to create healthy boundaries around screen time and “unfiltered” viewing. Fact checked by Sarah Scott Kids today watch more YouTube and Twitch ...