RENO, Nev. (KOLO) - Tourism in the Tahoe Reno area generated more than $5.2 billion in revenue in 2024.

When the North Lake Tahoe Tourism Business Improvement District (TBID) was formed by the business community, it created, for the first time, a way for both day and overnight visitors to help ...

It’s easy to see why Lake Tahoe tops so many travel lists: straddling the border between California and Nevada, the glassy ...

Mike Larragueta with Visit Reno Tahoe joined Marianna Daniele to talk about the study’s findings.

Welcome back to Tahoe TAP — the show that dives into the Things, Adventure, and People that make life around Lake Tahoe so unique. Hosts Mike Peron and Rob Galloway are back behind the ...

Local residents and advocacy groups like Keep Tahoe Blue are raising awareness about the importance of preserving the area’s natural beauty for both locals and tourists. As the number of visitors ...

There are far too many legislative matters to follow these days. Confusion, however, provides an advantage to powerful interests who have petitioned state legislators for a new form of control at Lake ...

Besides the slopes, resorts around California will offer tubing, ice skating, snowshoeing, cross-country skiing and more.

Nonprofit organization Clean Up The Lake has completed its Tahoe Deep Dive Pilot Project, an ambitious research and cleanup ...

PLACER COUNTY – Placer County is making a major push to solidify its presence as a top travel destination. On Thursday, local leaders gathered for the county's first-ever Placer County Tourism Summit, ...

Public servants must ensure policy decisions don’t compromise public safety or cause harm. Yet Tahoe Regional Planning Agency (TRPA) governing board member, Washoe County Commission Chair and aspiring ...

Backcountry Skiing: For intermediate and advanced skiers, guided backcountry trips through companies like Alpenglow Expeditions offer a unique experience away from the crowds. Beginners can enjoy ...