For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

As TV news looks ahead to 2026, the consensus is clear. Survival and growth will hinge not on chasing headline ratings alone, ...

This ushered in a heyday for advertisers who sponsored TV content and could show single ads to millions of viewers.  As a ...

German hard discount food retailer Lidl announced Thursday it would halt spots on broadcast television in France, where it is ...

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

Variety has covered every aspect of the television business since the first flickers of the powerful medium emerged out of radio infrastructure in the late 1920s and early 1930s. The first use of the ...