Everyone's praising Tinder's rebrand. But is it too soon to celebrate?

The early response has called it "creepy" and "surveillance", is already trending on TikTok and Reddit, and the LA Times is ...
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Is the Tinder rebrand really a success? Not everyone is so sure...

This branding expert sees some flaws.

Tinder’s Rebrand Shows Why Every Brand Trying to Be Funny Is Missing the Point

In an AI-driven world where tone is easy to mimic, the most memorable brands are winning on perspective—not polish.