Pirelli wants to be the go-to tire source for battery-electric cars, particularly the high-performance models. The company’s first-generation EV tire, branded since 2019 as P Zero Elect, can be found ...

For the first all-electric Cayenne, Pirelli has developed six tailor-made tire fitments through an entirely virtual design ...

Now in its 40th year, the P-Zero improves on perfection through digital means. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning ...

The all-electric Lucid Air Sapphire is one of the most ludicrous road cars ever offered for sale. The existing level of performance clearly hasn’t satisfied the automaker, however, as Lucid has just ...

MILAN, Italy — Pirelli & C. S.p.A. has unveiled the P Zero MS, an original equipment, high-performance, all-season tire designed for premium and prestige car makers. The tire is part of Pirelli's UHP ...

Pirelli has introduced a new version of its P Zero R tire designed specifically for the Porsche 911 Turbo S. Developed for everyday use in high-performance sports cars, the tire incorporates ...

Pirelli has launched a new version of its ultimate performance tire. Called the P Zero Trofeo RS, it debuts as original equipment on the Pagani Utopia supercar. The P Zero Trofeo RS is an evolution of ...

“Excellent all-around performance tire — handles great in the wet and dry, and the steering feel is exactly what you’d expect from a tire that comes stock on a Porsche.” If you’re running a Porsche, ...