Toronto hotels, shops and restaurants have transformed their businesses to welcome the fans of superstar Taylor Swift. Hundreds of thousands of visitors are expected to descend on the city for six concert dates.

Taylor Swift’s Eras tour is expected to bring an economic windfall to Toronto, but questions remain about who will ultimately benefit from it.

But the long-term effects of Swiftonomics remain questionable, as Toronto struggles to attract the same number of annual international visitors it did before the COVID-19 pandemic