The growing number of children in online game rooms and interactive websites provides ample opportunities for advertising campaigns aimed at kids. Combined with an ever-increasing number of ...

If a toy is moving in an ad, it better move once a child gets a hold of it. That’s the latest word from the Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc., which ...

In the 80s and 90s, ads showing boys with toy trucks and girls playing with dolls were a fixture on TV. Sociologist Elizabeth Sweet says the concept of boy vs. girl toys has ebbed and flowed ...

Toy advert jingles are sexist and reinforce 'rigid gender norms', woke scientists claim. Researchers claim that the sounds used in many toy commercials are influencing the way children perceive ...

Television commercials that advertise free toys — which have become a staple in most kids' meals — contribute to how frequently families visit fast food restaurants, new research reveals. A study ...

In a season that inspires earnest letters about toys, one notable batch is being sent not by kids to Santa's workshop, but by parents to the executive suites of real-world toy makers. The message: ...

Dolls for the girls, cars for the boys. A study which analyzed 595 toy advertisements broadcast on television at Christmas 2009, 2010 and 2011 showed that they promoted values that associate beauty ...

Toy advert jingles are sexist and reinforce 'rigid gender norms', woke scientists claim. Researchers claim that the sounds used in many toy commercials are influencing the way children perceive ...

In a season that inspires earnest letters about toys, one notable batch is being sent not by kids to Santa's workshop but by parents to the executive suites of real-world toy makers. The message: ...

Sexism is all around us, from subway ads to Facebook. Polly Rodriguez, CEO of the sex toy company Unbound, and Alexandra Fine, CEO of the sex toy company Dame Products, want to stop that, focusing ...

In the 80s and 90s, ads showing boys with toy trucks and girls playing with dolls were a fixture on TV. Sociologist Elizabeth Sweet says the concept of boy vs. girl toys has ebbed and flowed ...