Shop it while it’s 71% off. Wearing a bra with underwire that pinches and rubs against your skin is one way to make your day extra uncomfortable and long. Thankfully, there’s an easy solution: ...

Add Yahoo as a preferred source to see more of our stories on Google. Taking your bra off at the end of the day is one of life's greatest pleasures, right? It makes sense: Skin irritation, tightness ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Amazon's Prime Big Deal Days ends tomorrow. One of our top minimizer bras is ...

Playtex is updating colors and designs to attract more Millennials In a down market%2C Millennials are the only segment with double-digit sales increases Millennials may be slightly bustier than the ...

I think we can all agree that shopping for bras is, well, a real struggle. They're either too tight, too loose, rub your skin uncomfortably or poke you in the sides (to name just a few common gripes).

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 11 min ago By Tim Nudd - 2 hours 22 min ago 2 hours 46 min ago By Asa Hiken - 6 hours 37 min ago By Brian ...

Nothing can ruin your day like an uncomfortable bra, especially one that has a pesky underwire digging into your skin. Luckily, there are a slew of wire-free options that provide the coverage and ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex Bras, one of America’s best-selling bra brands, is launching its most comprehensive marketing effort with a new campaign, Be Uniquely You. The campaign ...

Its cushioned straps provide a no-dig, no-slide fit. It’s not exactly easy to find a bra that lifts, shapes, and feels comfortable for all-day wear, or is just right for your breast shape. Yet ...

Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Over the coming months, women will see elements ...