Under Armour’s New Wisconsin Deal Gives Women’s Hoops Equal Billing

Under Armour’s updated outfitter agreement with the University of Wisconsin now places Badgers women’s basketball on essentially the same contractual plane as the men. The new deal, set to take effect ...

How Wisconsin’s new Under Armour contract can be big piece of NIL puzzle

Wisconsin's 10-year contract renewal with Under Armour includes some provisions that could help the Badgers be more competitive in NIL.
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Wisconsin reaches new deal with Under Armour for 10 years, total value of $104.5 million

MADISON — The Wisconsin Badgers will have Under Armour as their official outfitter for another decade, and it comes with some favorable terms for the Badgers. The new contract, which the UW Board of ...