Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it makes ...

A good logo is essential to any chain restaurant and they tend to evolve over time. There are six chains with better past ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. Not only must new ...

The Nissan Z sports car (well, let's be real, it's a sporty touring car) has a storied but inconsistent history. So, too, does the Z emblem. The twin-turbo rounded wedge Z of the '90s was cool, but ...

Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the “iconic” Kodak K first introduced in 1971. New York-based studio Work-Order has designed ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 4 min 20 sec ago By Brian Bonilla - 1 hour 28 min ago By Tim Nudd - 1 hour 48 min ago By Asa Hiken - 2 hours 6 min ago 2 hours 10 ...

Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a “tradition-conscious, authentic, clear” logo. That’s right, ladies and gentlemen! The ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...