On Monday, Nov. 3, Haven McCall — a lecturer for the Master of Science (MS) Regulatory Science and MS in Biotechnology ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

Cosmetics brand Tonymoly has denied allegations that it staged a viral video showing a young child with eyeliner on her face ...

Gap made major headlines with its latest “Better in Denim” campaign, featuring global girl group Katseye set to Kelis’s 2003 hit “Milkshake.” The campaign has sparked a strong reaction online that has ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

A limited-edition soap reportedly containing a small amount of Sydney Sweeney's bathwater will go on sale for $8 this week. The Emmy-nominated "Euphoria" star partnered with men's grooming brand Dr.

Matt and Shannon Moskal were enlisted for an ad campaign that went viral. Allstate's Mayhem ad featured a vacationing couple, pictured, on their social media accounts captioned; "I'm a social media ...

Kevin James has taken to social media to do some guerrilla marketing for his next movie, creating tons of surprisingly ...

Remember when Tesla was known as a disruptive and innovative outsider? Blending luxury and tech, it challenged a staid automobile industry and changed how we saw electric cars. Some even saw it as a ...

Marty Supreme is a new film about a 1950s table tennis champion, and while there's an official trailer featuring its stars ...