CIRP is out with its latest report today that reveals what iPhone colors are most popular when it comes to the current lineup of Apple’s smartphones. What’s your guess? Here’s what the data shows for ...

What color is a tree, or the sky, or a sunset? At first glance, the answers seem obvious. But it turns out there is plenty of variation in how people see the world—both between individuals and between ...

One of my favorite things about science is how a very simple question can lead you down a rabbit hole. Here’s one for you: What color is the sun? Most people, I’d wager, would say yellow. You probably ...