When minimalist running shoes dominated the running scene in 2010, Hoka rebelled. The brand made a grand entry into footwear with its maximally cushioned trail shoe, the Mafate. Ultrarunners loved the ...
I’ve been reporting about sneakers for over five years, and during almost every conversation I have with podiatrists, shoe buyers and athletes, Hoka comes up. The brand only launched about 15 years ...
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