Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Benefits realization management (BRM) is a structural solution that can connect strategic intent to measurable outcomes.

What we label “small talk” is anything but small. It is: The lever of relational power used to open collaboration. By ...

I’ve seen this firsthand working with organizations across industries. What used to be a solid year-long strategy window has shrunk to quarters, or even weeks. AI speeds up everything. It’s not just ...

NAR's executive committee approved it 2026-2028 strategic plan in a unanimous vote on Sunday during NAR NXT in Houston.

Shadow AI is the use of any AI tools without official approval, oversight, or governance. If your workplace culture (or even just some of your employees) operates under an “ask for forgiveness, not ...

SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate ...

Harvard Divinity School began operating under a new mission statement last month for the first time since 2008 — the only ...

A Q&A with CalPERS Chief Investment Officer Stephen Gilmore on how Total Portfolio Management could strengthen the retirement ...

Honeywell stock rose Tuesday as the company expanded on its breakup plans, disclosed early in the year. Management said it would evaluate “strategic alternatives for its Productivity Solutions and ...