YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium ...

As Google continues to ramp up pressure on ad blocking methods like browser extensions and VPNs, the cat-and-mouse game between the blockers and Mountain View has grown in breadth and complexity.

For a content streaming platform, the core of a premium subscription is to give users an ad-free experience because ads can ...

Gone are the days when users enjoyed their hack of using YouTube with ad blockers, as the company has now fully blocked the technology from being used with the streaming platform. In this latest ...

SAN FRANCISCO, March 5 (Reuters) - Alphabet's (GOOGL.O), opens new tab YouTube on Wednesday rolled out a $7.99 monthly subscription service that is ad-free for most videos, except music, to create a ...

The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad, ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

If you love YouTube but hate YouTube ads, Vinegar is the best Safari extension you can download. It can block YouTube ads on your iPhone and Mac and restores many ...