Virtual worlds for kids are enjoying a growth spurt in interest and advertising. But that begs the question: are kids ready for such a grown-up reality online? At a recent conference on virtual worlds ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. A new report out today revealed some unsurprising information: Marketers ...

The Ad Village promotes positive messages to children, replacing corporate sponsored advertisements. A membership-based AdTech company that disrupts online ads targeting children, replacing harmful ...

CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or ...

Google has placed ads for hundreds of brands — including major advertisers such as Kimberly-Clark, General Motors and Procter & Gamble — on “made for kids” YouTube videos that may have triggered ...

NORFOLK, Va. - How often are you scrolling on social media and the next thing you know, you're on a company's website shopping or putting stuff on your "wish list?" Adults know better than to fall for ...

CHICAGO -- Inappropriate advertising contributes to many kids' ills, from obesity to anorexia, to drinking booze and having sex too soon, and Congress should crack down on it, the American Academy of ...

The nation’s largest food companies say they will cut back on marketing unhealthy foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the ...