GOLDEN VALLEY, MINN.- "Silly Rabbit, Trix are for kids." If you watched Saturday morning cartoons you've more than likely heard that line. Now, General Mills is in search of that silly rabbit. In ...

The enduring appeal of Trix cereal, debuted in 1955 by General Mills, can largely be credited to Joe Harris, a commercial illustrator who invented the Trix rabbit. He has died at the age of 89. Harris ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

How do you like your breakfast, boys and girls? Because that’s essentially what Day 1 of our Big Shill bracket game’s Sweet 16 round is all about. If you respond to a military bearing, maybe the Cap’n ...

Sonny "The Trix" Rabbit was found face down in a bowl of Lucky Charms. Witnesses say they found a trail of easter eggs and bunny prints. Sonny "The Trix" Rabbit was found face down in a bowl of Lucky ...

It’s about to get all-natural up in the Trix house [a sentence which has never been written before in the history of time]. As a part of General Mills’ promise to remove all artificial flavors and ...

TEXAS (KXAN) — The next time you’re in the grocery store aisle you may notice something different on the Trix Cereal box. A pet rabbit will be the new face for Trix cereal. General Mills announced a ...

After a nationwide search, the iconic Trix rabbit is being replaced with a real bunny — at least temporarily. Cinnabun, a Holland Lop rabbit, was named the new honorary Trix Rabbit on Wednesday, Jan.

You might have wondered about how eye contact affects the mother-infant relationship, how it affects the ability to persuade, or even if it encourages men in bars. But you might not have thought much ...