Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

“This global fund will be used to acquire and produce YouTube Originals programming, focused on Black experiences around the world, and to directly support Black creators and artists so that they can ...

Yesterday YouTube’s Global Head of Music, Lyor Cohen, shared a new music milestone that reaffirmed our commitment to the music industry: In the 12 months between July 2024 and June 2025, YouTube paid ...

It's the digital equivalent of a late-night FaceTime with your funniest friends, and for hosts Hannah Berner and Paige ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

Editor's note by Neal Mohan, Chief Product Officer: Bringing Shorts to our community has transformed the way people create and watch video on YouTube. When we introduced this new format, we optimized ...

A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to ...

In the last few months, we’ve experienced enormous tragedy and loss. As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, ...

Editor’s Note: YouTube CEO Neal Mohan joined the 2025 Cannes Lions International Festival of Creativity, where he delivered a keynote and was joined by top creators Amelia Dimoldenberg, Alex Cooper, ...

Last September, we announced that we are building YouTube Shorts, a short-form video experience for anyone who wants to create short, catchy videos using nothing but their mobile phones. Since ...

AI is opening up a world of possibilities, empowering creators to express themselves in innovative and exciting ways. At YouTube, we're committed to ensuring our creators and partners thrive in this ...