Through the sponsorship, the New Murabba logo will feature front-of-shirt on Al-Hilal Women’s First Football Team and ...

Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in September ...

Here’s a wrap-up of a virtual round table conversation of industry leaders dissecting evolving marketing strategies in the ...

MCN launches the BIG Student Academy at Athar Festival 2025, empowering Saudi creative talent through mentorship and ...

Florian Pfeifer joins as the Managing Director and will join the Flywheel network's international leadership team.

Platformance has launched RADIUS, a retail media platform, together with Middle East Communications Network (MCN).

In his new role, Sal Daoud will be responsible for developing and executing MMG’s international commercial strategy.

Publicis Groupe Middle East has appointed Chris Solomi as Chief Digital Officer, a newly created role that reinforces the ...

The WPP - Google collaboration aims to revolutionise how brands approach integrated creative, production, media, experience ...

The campaign featuring Essam Omar urges Egyptians to protect their bank accounts and personal data against digital scams, ...