A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech ...

Dive into AdExchanger's The Daily News Now! coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Ómar Thor Ómarsson coverage for the latest updates, expert opinions, and analysis shaping the future ...

Paramount Skydance reported 10% year-over-year revenue growth in the previous quarter coming from direct-to-consumer (aka subscription) wins.

Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...

LLMs now rely on YouTube as a top source for citations – and that includes sponson. Plus: How AI helps MFA publishers expand their playbooks.

Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.