This year’s Black Friday marks a pivotal moment for Australian marketers. It’s the first major retail event where AI investments in content marketing will be put to the test.

For marketers striving to create authentic emotional connections, scent is an incredibly powerful storytelling tool.

By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ready to post a new video to ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Leading global marketing automation and email marketing platform Mailchimp has just launched its inaugural campaign in the Australian advertising market. What may come as a surprise to marketers is ...

The MSG Sphere at The Venetian has sported a number of striking looks since its recent opening, with giant spherical items from basketballs to eyeballs dominating the Las Vegas skyline. Viral social ...

ALDI has started 2023 by trying to reposition itself in the minds of consumers with the ‘Shop ALDI First’ campaign. The nationwide campaign from the supermarket chain launched with a schmaltzy TVC via ...