Peak Sport Media has been appointed by LaLiga as its adviser for Copa del Rey international rights sales in a long-term ...

Sky Italia has renewed its rights to the Six Nations and also secured rights to the new Nations Championship, though its deal ...

Intuit has been announced as a ‘Founding Partner’ of Team USA and the 2028 Olympic and Paralympic Games in Los Angeles, ...

The ProTeam cycling outfit formerly known as Israel-Premier Tech has been taken over by sports and entertainment firm Never ...

RTVE and the BBC are to retain their Uefa Champions League rights packages in Spain and the UK, respectively, with ...

PepsiCo is likely to increase its presence in Formula 1 via a deal with the Mercedes team, SportBusiness understands.

Premier League clubs have voted to introduce a new set of financial rules from next season, but there was insufficient ...

Football sponsorship executive Chris Beadle has joined LIV Golf as vice-president of global commercial, with specific ...

Uefa club football is returning to Sky in the UK for the first time since 2015 after the broadcaster submitted a winning bid for rights to the Europa League and Conference League from 2027-28.

Food delivery service DoorDash has turned to elite combat sports as the next in line for its growing sponsorship portfolio in ...

The England and Wales Cricket Board has opened up a new revenue stream, signing Vitality as its first ever back-of-shirt ...

The English Rugby Football Union (RFU) has extended its long-time principal sponsorship deal with O2 until 2031, off the back ...