With the advent of smart TVs, and thus, all kinds of services that offer original — and entertaining, get it networks? — content, clever TV ad jingles have become pretty much a thing of the past. Of ...

Chicago’s advertising jingles are as unique as the city itself, and many residents know them by heart. On both TV and radio, ads complete with a tune and tagline play a few times, and then stay stuck ...

SAVAGE – When jingle-writer Todd Millenacker’s parents asked him what he wanted to do when he grew up, he would tell them he wanted to rent an office and think of stuff. “They’d say, ‘You’re not just ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

The diabetes drug has become a phenomenon, and “Oh, oh, oh, Ozempic!” — a takeoff of the Pilot song “Magic” — has played a big part in its story. By Craig Marks In February 2023, David Paton, guitar ...

But of course, there is really any number of variations on the rhyme. Vendors can shout out any number of couplets. As of the 18th century, there was no standard to the verse. In 1733, the rhyme is ...

Kelly Jakubowski consults for Maybelline (L’Oréal Groupe). She receives research funding from The Leverhulme Trust and AHRC. Even if we haven’t heard them for many years, familiar songs often stick ...

A British budget airline’s decade-old advertising jingle has unexpectedly gained popularity on TikTok this summer. The jingle has transformed Jet2 into a global phenomenon that transcends the ...