X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

Agentic AI marketing can independently orchestrate journeys, allocate budgets, analyze data and deploy campaigns based on a ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

Happy Thursday! Zomato may soon share customer data with restaurants. This and more in todays ETtech Morning Dispatch.

HUMAIN will be a strategic technology partner for Adobe Firefly Foundry, allowing companies to develop culturally aware ...

As AI becomes a key factor in digital marketing, it's essential for businesses to train their employees in fine-tuning prompts, auditing responses, analyzing model behavior, and fact-checking.Las ...

HUMAIN, a PIF company delivering global full-stack artificial intelligence solutions, and Adobe (Nasdaq: ADBE), a world leading creative and marketing software company, announced its partnership today ...

Court finds worker's sole purpose was a permanent residency application, not genuine employment with the company ...