In Acura’s new campaign, the cars it is trying to sell are nearly secondary to the anime characters it has created — almost. In its attempt to connect with younger generations, the brand has created ...

Acura’s anime series “Chiaki’s Journey” debuted its second season at the Acura Grand Prix of Long Beach on April 14, according to information shared with Marketing Dive. The first release of “Chiaki’s ...

Much more interesting than a traditional restoration are restomods, where a person or company takes a classic car and updates it with modern styling elements, drivetrains and tech features. Restomods ...

Expressing oneself via car design is the very opposite of a new concept. We've been doing it for eons, and truth be told, genuinely unique commissions date back more than a century. Remember the coach ...

In a world of look-alike cars, can Japanese anime heroes help? Some of Japan's top automakers, with a reputation for quality performance wrapped in often bland design, are turning to the country's pop ...

With one of the world’s most eccentric rallies being around the corner, this year’s participants are gearing up their rides. Tuning shops around the world will be sharing pictures and videos with ...