Golden State Warriors guard Stephen Curry was seen warming up in "Mambacita" Nike Kobe 6 shoes prior to his team's road game ...

A day after dissolving his Under Armour pact, Golden State Warriors guard Stephen Curry teased a potential Nike partnership ...

Golden State Warriors superstar Steph Curry explained his surprising split from Under Armour and the next moves in sneaker ...

New York Liberty star Sabrina Ionescu has established herself as one of the leading figures in women's sports and the ...

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...

Curry will retain all rights to his popular “Splash” logo, which has appeared on his signature sneakers over the years. After ...

A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Nico Harrison might just deserve the unofficial “What If?” crown of sports marketing blunders. Sure, everyone’s still ...

Adidas offers value after a major pullback with mixed Q3 results, noted risks, and raised guidance for single-digit growth.

On a rare Friday night, the No. 9 Oregon Ducks will square off against the Minnesota Golden Gophers at Autzen Stadium, the ...