Betty Crocker has launched a limited-edition, must-have swag collection in support of its iconic 'SuperMoist' cake mixes. The ...

Through the years, Betty Crocker has become an American culinary icon. From the delightful cake mixes to the iconic red packaging and logo, Betty Crocker has become synonymous with baking as a whole.

In 1921, the boys working on a promotion in the marketing department of General Mills put their heads together. Their mission: to create the perfect woman, an icon for housewives everywhere to trust ...