Microsoft is gearing up to announce an ad-based version of Xbox Cloud Gaming, according to a new report. The Verge's sources said Microsoft is now testing an ad tier for the streaming service, with ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

FIRST ON FOX: House Democrats' campaign arm is rolling out new ads to pressure Republicans to return to the negotiating table as the 2025 government shutdown is poised to enter its second week.

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Duolingo has rolled out a new mobile-first advertising platform, Duolingo Ads, aimed at helping brands connect with Gen Z through playful, character-led formats. The mobile learning app, which has ...

Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools. Why we care. Instead of quietly testing features ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...

Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface, per details the company shared in advance of its ...

American Eagle Outfitters CEO Jay Schottenstein said in an interview published Monday that the company stands behind its Sydney Sweeney jeans ad campaign, which sparked controversy with some liberal ...

Duolingo has launched Duolingo Ads, a new direct ad sales platform that gives brands access to premium inventory and custom formats featuring the app’s signature characters. Taking greater control ...