Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a ...

Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, ...

The heart of your campaigns is effective creative — but are your campaigns being stunted by siloed departments? Learn more about how personal tech leader Garmin reshaped their marketing department to ...

The last advertising revolution was not a creative one. In fact, creatives were pretty far from its epicentre. This one is, or at least could be if even more creative people embrace it. AI puts the ...

Please provide your email address to receive an email when new articles are posted on . Creative marketing and effective marketing are, unfortunately, not one and the same. Creative marketing is just ...

Marketing strategy doesn’t always illuminate the road ahead. When it’s flawed, marketing strategy can overlook what’s obvious, downplay what’s essential, and otherwise create easily avoidable havoc.

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his ...

I hold workshops, speak at conferences, and consult a number of companies, startups, and executives on both their personal brand’s and business’s creative marketing strategy. But I am not a creative ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

Our annual salary survey, supported by The Drum, continues to be read by the industry and is a tool that benchmarks salaries and trends in the creative, marketing and digital industries. This year the ...

Marketing & Creative Services is the authority for the University of North Georgia brand; ensuring its consistency, promoting its visibility, advancing its reputation and strengthening its loyalty ...