Smart Ad Engine will provide brands with a simplified, timely experience – augmented by standard guidance and workflows led by Channel 4 Sales personnel - to produce TV-ready creative that is fully ...

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

Channel 4 Sales has launched a generative AI service called Smart Ad Engine that makes it easy for SMEs to advertise on TV.

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

On World TV Day, experts discuss why television continues to deliver reach, trust, and impact for brands even as digital and ...

Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

Laser Eye Center struck the balance between human creative and AI usage by partnering with Kartel to generate ads for a local ...

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV ...

Connected TV has quietly created one of the most premium front door ad surfaces in India: the home screen, or what industry ...

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating ...

But the real value lies in allowing brands and buyers to work out exactly what they are paying for, reducing waste. “By ...