Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

Mailchimp's email-SMS combination plans include capabilities like Generative AI features and audience segmentation.

Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two ...

Megan Louw, brand manager at Demographica, South Africa's largest digital email and mobile advertising company, champions the cause of clean, simple but strategic email marketing design. This is based ...

Brands achieve high ROI with their email only when they follow well-curated email marketing practices. And it begins with design. Here are seven design best practices that email marketers should ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Every marketer will know that ‘above the fold’ has been an important rule for print advertising and even website design to abide by. But with the growing percentage of users using tablets and smart ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...