Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded its artificial intelligence ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Meta unveils its “GEM” AI ad targeting model, claiming 4× efficiency and 2× knowledge transfer for advertisers leveraging its ...

But the real value lies in allowing brands and buyers to work out exactly what they are paying for, reducing waste. “By ...

My.Games-powered marketing platform AdsAdvisor has launched a new Playable Reformer tool that automatically adapts playable ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, and it internally estimates that its platforms show users 15 billion scam ads a day, company documents show.

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating ...

We Are Where Google and ChatGPT Are Not' - New Platform Enables Discovery Across Telegram, WhatsApp, Facebook, Discord, and Slack ...

Facebook's algorithm in recommending job ads to users constitutes indirect discrimination by gender, according to France's equalities regulator, in a new decision from a European country that holds ...

Meta Platforms faces allegations of earning $16 billion from fraudulent and scam-related ads, raising global concerns over ad safety, platform accountability, and transparency in digital advertising ...