As experts in digital technology within the recruitment market and rated within the top 30 Pay Per Click management companies in the UK (23rd), Optimal Internet is offering recruitment agencies a free ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year ...

Pay-per-click advertising can help practices gain clients in new demographic and geographic areas. This can help a practice grow its referral network, possibly mitigating the effects of a recession.

As counterintuitive as it may sound, listing pay ranges in a job posting can actually save recruiters money, a recent report found. Job listings with pay listed in the title cost about 67 cents less ...

Please provide your email address to receive an email when new articles are posted on . Pay-per-click advertising campaigns can help practices attract patients online if utilized correctly.

Creating copy for your pay-per-click (PPC) ads can be daunting. After years of trying out different copy and strategies, I have learned there are a few essential tests to conduct to ensure your copy ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...