The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

With 'The Hunt for Gollum' on the horizon, Wood talks about Frodo's possible return and the Skittles Super Bowl commercial ...

I chatted with Elijah Wood about Skittles, his favorite breakfast and what it's like interacting with Lord of the Rings fans.

In its latest Big Game stunt, the iconic brand partners with GoPuff to deliver a live commercial from a fan's front garden.

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

Skittles' parent company, Mars Inc., is searching for a home to be featured in a Super Bowl commercial this year.

Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.