People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

The Google auction driven Pay Per Click advertising model responsible for the company’s $113 billion market cap is inherently vulnerable due to 1) click fraud and 2) bid price inflation. In “Click ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Pay-per-click (PPC) ads appear depending on what a user is searching for, and the advertiser ...

The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the ...

The crooks pay top dollar for Google search results for the popular AnyDesk, Dropbox & Telegram apps that lead to a malicious, infostealer-packed website. Researchers have tracked down the origins of ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key.

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...