So, when I heard that Carisa Janes—the mastermind behind the cruelty-free brand Hourglass Cosmetics —was launching a new ...

In beauty, trust isn’t won with slogans. It’s built in the moments when a customer hits “buy” and the product they receive does exactly what they hoped it would ...

Concealer, Halsey told WWD, has been top of mind for the brand ever since the launch of its Performer Foundation — a ...

In 2025, the camera is the new mirror - grooming for screen is now part of everyday spending, from students to CEOs to ...

A round-up for the best blushers for mature complexions, what to look for and how to apply for subtle yet effective results.

I tried four drugstore concealers that beauty lovers rave about online, including options from e.l.f. Cosmetics, Maybelline, and NYX.

Lauren Mezzaluna remembers diving into the world of makeup when discovering her mother’s cosmetics drawer as a kid. Now, ...

Fiera Cosmetics has created a solution with their All-in-Wonder™ Concealer + Foundation that addresses these exact concerns, which explains why so many women are making the switch from products like ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like Merit and REFY. Here's what you need to know ...

Kylie Jenner has been teasing the return of her iconic King Kylie era since 2024 but now she’s officially back to reclaim her throne. Between 2014 and 2016, before she become a billionaire cosmetic ...

The Boots showstopper beauty box is wrapped in the same circus-style packaging as the retailer’s advent calendar. It’s bold, ...