According to a new study which pitted over 170 brands' sonic logos against each other in a blind recognition test with over ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Cadillac, Hyundai, Audi, Lamborghini, and Toyota all have iconic logos. But these car brand logos also contain some hidden ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Tubi has given its logo an overhaul and a new coat of vivid paint — and has introduced a buoyant sonic logo akin to Netflix’s “tudum” — as the Fox Corp.-owned streamer prepares to launch into more ...

After 25 years, Incredible Pizza Company on Tuesday announced it has rebranded as Incredible Food and Fun, unveiling a new ...

Earlier this year, Walmart debuted a change to its iconic logo after more than 20 years of use. The CEO revealed the subtle ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...

On Wednesday, Jan. 29 in the Dyson Center, Marist University celebrated their designation change. Marist University revealed a new commercial for the school, and a new logo, a change which had been in ...

Tekashi 6ix9ine took to social media to mock Blueface's brand logo tattoo reveal. Blueface made the tattoo reveal earlier ...