A new generation of shoppers isn’t afraid to be upfront about buying dupes. Lululemon, however, isn’t having it.

Brands suddenly filing lawsuits over dupe fakes isn't random at all. There are some specific reasons behind it. Once you see ...

Welcome to your Sunday recap of the week's biggest developments in trademark and brand protection. From Lululemon’s DUPE registration to OpenAI's latest Sora complaints, here's what shaped the IP ...

Lululemon has officially trademarked the term 'Lululemon Dupe', signalling a significant shift in the ongoing battle between luxury activewear brands and the thriving online 'dupe culture'. This move ...

Can you find quality threads in the aisles of Costco? We tested all of Kirkland Signature’s men’s clothes to find out.

In today’s social media landscape, “dupe culture” is booming. Influencers and retailers frequently promote affordable alternatives to premium brands, using hashtags like #[company]dupe to attract ...

Fashion brand Lululemon has successfully registered the mark LULULEMON DUPE in its latest bid to find new and creative ways to tackle rising dupe culture. Register for free to receive our newsletter, ...

There are tons of style sales already happening — we're eyeing Coach bags for 70% off, plus Skechers, Crocs and others.

Black Friday brings a spike in scams: ghost deal sites, fake delivery texts, bogus “store closing” ads, counterfeit ...

Lululemon’s international growth and strategic edge make the stock a smart investment. Read more about recent earnings for ...

There are tons of style sales already happening — we're eyeing Coach bags for 70% off, plus Skechers, Crocs and others.

Activewear getting a workout? Under Armour has 40 per cent off storewide. Top sale picks include the UA Sonic 7 ($96, down ...