Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the ...

The marketing department has overall responsibility for growing revenue, increasing market share and contributing to company growth and profitability. In a small business, the marketing department may ...

Sales and marketing typically are focused outward, toward the customer. The organization structure of your sales and marketing teams however, play a significant role in the success of your efforts and ...

Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs ...

Following the news of Marc Weinstock’s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

“We are very conscious to be at the forefront of where [our customer] is spending her money and how [they're] consuming,” explained marketing director Lou Bennett on her efforts to make the cosmetic ...

Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than ...

How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...