The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

Autodesk chief marketing officer Dara Treseder, Wharton professor Katy Milkman, and marketing consultant Nuno Leal spoke ...

Each failure offers lessons for marketing leaders navigating an increasingly complex digital ecosystem where every campaign ...

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A.

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

The future of marketing will not belong to those with the biggest budgets or the most advanced tools. It will belong to those ...

Abstract: In the Internet era, the flood of traditional brand advertising information and the limited ability of consumers to receive information are making brand marketing more and more difficult.