X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Propelled Brands®, a best-in-class multi-brand franchisor platform company, announced the promotion of Kate Wright to vice ...

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Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded ...

Originally aiming for TV, Grace Foronda says, "God had a different plan for me," leading her to an unexpected start as an ad ...

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Tance Hughes began franchising with coffee concept PJ’s Coffee of New Orleans in 2021, opening his first unit in a small ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Cayuga County’s tourism office is shifting its work — and its identity. That was the central theme as newly appointed Executive Director Courtney Rae Kasper and new Marketing Director Hillary Fenner ...

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Holiday shoppers are looking to bring more intention to gift-giving rather than just jump on trendy items as the holiday ...