X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

The Advertising and Promotion Commission approved $786,000 in contracts Monday for marketing and public relations.

Propelled Brands®, a best-in-class multi-brand franchisor platform company, announced the promotion of Kate Wright to vice ...

Without a doubt, Spotify has established itself as something more than a simple music streaming company. It is a platform ...

Key Takeaways Traditional marketing alone cannot fill London orthodontic practices due to increased competition and Google’s ...

For a sales promotion strategy to be successful there needs to be a plan in place. When you design a sales promotion strategy, you need to make sure that the company is getting the best return on ...

Originally aiming for TV, Grace Foronda says, "God had a different plan for me," leading her to an unexpected start as an ad ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift suggests that ...

Scott Strickland went from Wyndham's CIO to chief commercial officer in 2024, adding oversight of marketing, PR, loyalty, ...

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...