System1 and Effie are releasing a new book called The Creative Dividend that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media ...

In 'The Ultra Instructor,' Kosinski leveraged the movie stars and some real-life Olympic athletes to film an action-filled ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy.

Cracker Barrel fans are in love with the restaurant's new ad featuring "Southern Charm" stars Madison LeCroy and Austen Kroll ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Last night, TikTok hosted the TikTok Ad Awards 2025 at KAFD Conference Center, in Riyadh, bringing together brands, agencies, and creators from across the METAP region including UAE, Saudi Arabia and ...

From Jonathan Anderson at Dior to Louise Trotter at Bottega Veneta and Demna at Gucci, we’re finally seeing their visions ...

In a media landscape where standing out has never been tougher, The Cubery Hot List serves as the quarterly barometer for ...

Humor is always a sure shot way to grab someone’s attention, and brands who know this can easily make an ordinary campaign go ...

The final quarter of 2025 saw a new leader emerge as the nation’s most unforgettable ad. Testament to the power of ...

The countdown is officially on for one of Birmingham’s most anticipated creative nights of the year 🤩 Learn more 👇 NowPartner #AAF #AmericanAdvertisingAwards #ADDY #CreativeAwards GG ...