In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf.' She tells ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

On Day 4 of our Elf on the Shelf series, Buddy falls through thin ice! Join Sparkles and Bubblegum as they spring into action ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

This holiday season, Kinder Chocolate® is partnering with The Lumistella Company, home of The Elf on the Shelf® Santaverse™, ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

BuzzBallz has a new flavor available for the holidays themed to the film Elf, as you can get Ballz On The Wallz this season ...