An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...
Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency ...
A small clothing designer faces a lawsuit from Nike Inc. and Converse Inc. alleging it improperly claims ownership of trademarks related to the sneaker giants’ “Love, Hurts.” and “Love, Chuck” ...
Creators Syndicate on MSNOpinion

Nike Plays Shrink to Today's Anxious Kids

Most of us would agree that the slogan "Just Do It" has served Nike pretty well. But this fall the company added a new slogan ...
Investing.com -- Moody’s Ratings has downgraded Nike, Inc. ’s senior unsecured notes rating to A2 from A1, while maintaining a stable outlook for the sportswear giant.
Blanchardstown Centre and JCDecaux have agreed a deal which expands the French contractor’s out of home (OOH) digital ad space in the shopping amenity. Blanchardstown attracts an estimated 17 million ...
The NBA debuted City Edition jerseys in the 2017-2018 season to pay homage to elements of each team's city history, culture ...
Spike Lee is mad about sneakers. His obsession with good kicks goes way back to the early days of his directorial career - ...
The Dallas Mavericks have fired general manager Nico Harrison. The move is an admission nine months later that the widely ...
Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world's biggest shopping event happens in China each ...
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