Nike's pricing power is anchored in its brand strength and technology, supported by a robust supply chain and distribution ...

Nelly Korda unveiled her signature Nike golf shoe during the pro-am of The Annika in Belleair, Fla., on Wednesday.

Now that he is a free agent in the sneaker world, Golden State Warriors superstar Stephen Curry used his first game after the ...

Just a day after his announcement to part ways with Under Armour, Steph explains why he laced up in Nike Kobe 6s.

Nico Harrison might just deserve the unofficial “What If?” crown of sports marketing blunders. Sure, everyone’s still ...

Foot Locker unexpectedly restocked the solkd-out Nike Kobe 3 Protro "Halo" basketball shoes on Saturday, November 15.

The future Basketball Hall of Famer ended a 13-year partnership with Under Armour earlier this month. Stephen Curry stepped ...

England players are wearing special foam shoes as they prepare for the World Cup - and it's all about marginal ...

Nike is launching a first of its kind shoe designed to help athletes lock in their mindset pre- and post-competition — and it ...

A small clothing designer faces a lawsuit from Nike Inc. and Converse Inc. alleging it improperly claims ownership of trademarks related to the sneaker giants’ “Love, Hurts.” and “Love, Chuck” ...

Now that he is a free agent in the sneaker world, Golden State Warriors superstar Stephen Curry used his first game after the ...

On Sunday afternoon, Carlos Alcaraz kicked off his 2025 ATP Finals campaign with a straight-sets victory over Alex de Minaur ...